The Merchandising Juggernaut begins...

Here are case assortments of the action figures that will be coming out from toy biz. Some pics might show up later this week from toy fair.
Available In august:
Frodo
Strider
Lurtz uruk-Hai
Legolas
Witch King
Sam
Gandalf
Saruman
Gimli
Orc Overseer
Two Packs:
Boromir vs. Lurtz,
Merry and Pippin vs. Moria orc,
Galadriel and Frodo
Deluxe figures:
Arwen w/Asfaloth
Ring Wraithw/horse
12" Figures:
Frodo
Gandalf
Arwen

In October:

Bilbo
Galadriel
Aragorn
Pippin
Elrond
Two packs:
Frodo and Sam
Saruman vs. gandalf
Gil Galad vs. Elendil (yippee!)
12" Figures
Aragorn
Gimli
Galadriel

In December:

Arwen
Merry
Boromir
Twigh Light Ring Wraith (???)
Frodo
Two Packs:
Frodo vs. Twigh Light Witch King
Aragon and Arwen
Gimli and Legolas
12" Figures
Sam
saruman
legolas
Playsets:
10" Cave Troll diorama playset


Preordering info is available here: www.entertainmentearth.co...ny=TOY+BIZ

so what do you think? Will you buy these (providing they look pretty cool)? Or are you one of those who hates the fact that they are turning the greatest book of all time into a marketing bonanza?
BTW, who the hell is Lurtz?